360 video ads boost purchase intent by 7%.
You can grow your business with 360º virtual tours done by OceanCity.com. We are Google street view trusted photographers and can help market your business and improve its Google listing through 360° virtual tours. These tours appear on your business’ Google listing and in Google maps, and can be embedded onto your website and social media pages. See an example of one of these 360°-enhanced Google listings here, and more examples of embedded 360° virtual tours we’ve done down below.
First, here’s a little bit more about how it works.
Statistics: What virtual tours can do for your business
- Video ads using 360-degree technology drive 7% higher purchase intent on smartphones and a 12% increase in the belief that a brand has a “unique story to tell” when compared to traditional video ads, according to a new study by IPG’s Magna and IPG Media Lab units done in conjunction with YuMe by RhythmOne.
- The 360° Effect: 69% of consumers expressed intent to interact with brand videos in the future. Consumers are also eager to experience 360-degree video, even in advertising, but they expect the content to be fun and exciting. To drive higher purchase intent with 360-degree video, marketers must balance entertainment with brand messaging, as 88% of users who found 360-degree video ads to be “entertaining” plan to interact with similar efforts in the future.
Via Marketing Dive
Some of our virtual tours…
Balcony views from the Grand Hotel
A look inside Breakers Pub
And outside Lenny’s Beach Bar
Out on the beach
And check out all our cool 360° photos from Ayers Creek Adventures here.
Photo and video services are available.
