(Jan. 30, 2015) Assawoman Bay Brewing Co. in Ocean City on Monday held the second installment of the ongoing โBeer Talk & Tastingโ series that aims to promote the area as a craft beer tourism destination.
Organizer Ann Hillyer from OceanCity.com said more than 90 people registered to attend the quarterly event.
โWe have 17 [breweries] on the shore and eight within a half an hour of Ocean City,โ Hillyer said. โThereโs really, really world-class beer being produced.โ
Along with the talk, guests had the chance to sample one beer from each participating brewer, including Assawomanโs Trans Porter, which recreantly won national and regional competitions.
โThere are a lot of award-winning beers here,โ Hillyer said. โThere are many, many beers to be proud of, so weโre thrilled.โ
During the last fiscal quarter, Hillyer said ShoreCraftBeer spoke with the Brewerโs Association of Maryland about opportunities in cross promotion.
โI think what weโre doing here is more organized and coordinated at this moment than whatโs happening in the other areas of Maryland, so I think weโre going to help them and theyโre going to help us,โ she said. โThere are going to be some really good opportunities surrounding these efforts.โ
Hillyer said fellow OceanCity.com editor Anthony Towey is working with brewers to create a training program for area restaurant employees designed to help them educate their customers on the subtleties of craft beer.
โIf we want to be a craft beer destination, we need to make sure that everybody is educated,โ Hillyer said. โThe Brewerโs Association of Maryland has told me that if this is successful here and we are able to do the education that we want to do so that anybody who walks into any bar or restaurant will understand the products that we have to offer, they are going to make that a certificate program across the state of Maryland.
โThatโs really exciting, and it gets our name out even more,โ Hillyer continued.
The group is also putting a brewery tour brochure together, offering advertising opportunities for brewers.
โWe want 100 percent participation from brewers,โ Hillyer said. โThe more advertisers we get in here the farther we can distribute it. The more money we get for distribution, weโre going to target our efforts toward your clients and your demographic.โ
Liz Walk, from the Ocean City Hotel-Motel-Restaurant Association, touted a new beer festival currently in the planning stages in cooperation with the Maryland Brewerโs Association.
Walk said the group is targeting Oct. 24, with tie-ins to restaurant week and OCtoberfest.
Towey addressed โfirst experiencesโ with craft beer.
If that all-important first taste goes badly, Towey said, โthat might turn them off from the whole craft beer world.โ
โCraft beer is as diverse in flavors and styles as fine wine,โ Towey said. โThereโs literally something for every single personโs taste and every single situation. Understanding styles and characteristics will help you make a more informed choice when youโre purchasing for your customers.โ
All beer, Towey said, is not created equally.
โNot every beer is fizzy and yellow and mass-produced,โ he said. โThe different styles come from different brewing techniques [and] they come from different ingredients.โ
Certain beers work better with certain foods or in certain situations, Towey said.
โYou may not want to drink a heavy dark beer โฆ in July when youโre sitting on the beach, when a lighter, more refreshing beer might be more ideal for you,โ he said. โConversely, on a day like today, when itโs cold and rainy out, maybe you do want a heavy kind of beer like that.โ
Jason Weissberg, brewmaster at Assawoman, briefed the crowd on the brewing process while volunteers passed out tasting samples.
โWe are all here for the reason of promoting and supporting craft beer on the shore,โ Weissberg said. โItโs truly a great environment to be brewing in.โ
The next beer talk is planned for late April or early May.
